NEW YORK .- The flood is over, leaving only the best. Reggaeton boom ended in 2007, refine the list of exponents of a handful that seeks not only to keep him alive but to make it evolve over time.
"Reggaetón is not has been killed or much less, "the AP said Leila Cobo, executive director of Latin content of Billboard magazine. "The great artists are selling, Daddy Yankee, Don Omar, Wisin & Yandel ... But without that crazy wild. "
In fact, the biggest selling Latin album in the U.S. was this year's "El Cartel: The Big Boss" Daddy Yankee, with about 250,000 copies since its release last June, according to Soundscan.
And maybe in the past several years, reggaeton has reached its summit hastily in the U.S., where some stations tropical rhythms seemed too excited, or may fear not being cool enough to not pass on this rate.
But the boom undoubtedly helped to give his post to the genre, which now boasts its own category in the Grammy and Latin Grammy awards, and its decline related to multiple factors, according to various artists and connoisseurs.
A saturation
For the salsa star Gilberto Santa Rosa to the madness is possibly due to a "saturation." "So far people have it everyday so present that it is possible that the public response has diminished a bit," he told the AP the Caballero de la Salsa in a recent interview. "A I do not like to predict or discredit or downplay things.
is cíclicoTony Luna, director of programming for radio station La Mega 97.9, based in New York, "Gender at the time was different, it was more 'gangsta'" said Luna told the AP. "It is more sexual and suddenly what you are doing is a metamorphosis as well. Suddenly he is preparing for another transformation. "
Exponents
The reggaeton star Tego Calderon admits that part of the fault of its own exponents. "What happens to is that reggaeton artists, including myself, failed deal with his fame humbly. "
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